Attracting top talent has always been a crucial part of business success, but in today's competitive job market, it has become more important than ever. No matter the size of your business, a strong employer brand can set you apart from the competition and help you secure the best and brightest candidates. Here's how: 

1. Define Your Employer Value Proposition (EVP) 📖  

Your Employer Value Proposition (EVP) is the unique set of benefits and values you offer to employees. It's what sets you apart from other employers and makes people want to work for you. Start by asking yourself: What makes your company a great place to work? Consider factors like company culture, career development opportunities, work-life balance, and benefits.